Estimate your potential YouTube ad revenue based on your video views and niche's typical RPM (Revenue Per Mille). Use our presets to see how different niches affect your bottom line.
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Monetizing a YouTube channel is about more than just view counts. The two most important metrics you'll hear creators discuss are CPM (Cost per Mille) and RPM (Revenue per Mille). Our calculator focuses on RPM, which is the actual amount you take home per 1,000 views after YouTube's platform fee.
Advertisers pay different rates depending on who is watching. For example:
If you're already in the YouTube Partner Program (YPP), look at your "Revenue" tab in YouTube Studio to find your average RPM. Paste that number into our calculator along with your daily views to forecast your growth. If you're a new creator, use our Niche Presets to see what's possible in different industries.
Choose daily views, monthly views, or views per video. Currency selection changes how values are displayed; enter your RPM in that same currency because this calculator does not perform exchange-rate conversion. The low and high figures show a practical ±25% planning range around the typical estimate.
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