Estimate your potential YouTube ad revenue based on your video views and niche's typical RPM (Revenue Per Mille). Use our presets to see how different niches affect your bottom line.
Monetizing a YouTube channel is about more than just view counts. The two most important metrics you'll hear creators discuss are CPM (Cost per Mille) and RPM (Revenue per Mille). Our calculator focuses on RPM, which is the actual amount you take home per 1,000 views after YouTube's platform fee.
Advertisers pay different rates depending on who is watching. For example:
If you're already in the YouTube Partner Program (YPP), look at your "Revenue" tab in YouTube Studio to find your average RPM. Paste that number into our calculator along with your daily views to forecast your growth. If you're a new creator, use our Niche Presets to see what's possible in different industries.
The calculator uses your estimated daily views and RPM (Revenue Per Mille) to provide an estimate. We also provide niche presets based on industry averages to help you get started.
RPM stands for Revenue Per Mille. It represents how much you actually earn per 1,000 views after YouTube's platform cut. It is a more accurate metric for creators than CPM.
No, these are estimates. Actual earnings depend on many factors including audience geography, seasonal ad demand, and the type of ads shown on your videos.
Generally, Finance, Business, and Tech niches have higher RPMs because advertisers in these fields pay more to reach their target audience. Entertainment and Gaming tend to be lower.
Yes, the YouTube Earnings Calculator is entirely free to use for all creators and researchers.
